When the Pope got into tweeting, we wondered why so few CEOs do the same.
Now a study by Weber Shandwick reveals the sorry statistics. Just 18% of big-company CEOs are active on social networks at all, and just 2% are active on Twitter.
This despite the fact that two-thirds of consumers say their perceptions of CEOs impact their opinions of companies and the products they make. Seems like CEOs would do well to get tweeting.
By the way, the Pope is up to 1.4 million followers. But we’ll see how this goes. So far, 23 tweets since Dec. 12. The last one: “What happens in Baptism? We become united forever with Jesus, to be born again to a new life.”